Adpulp
Advertising News and Know-How
By David Burn
Adobe Systems CEO, Bruce R. Chizen, 50, spoke to New York Times reporter, Juston Jones. Here's some of what he said: "Adobe is everywhere you look.The fonts in daily newspapers may have been created with Adobe Type. The layouts in magazines are likely to have been made with Adobe InDesign. The graphics on soda cans or water bottles are likely to have been made by Adobe Illustrator or Adobe FreeHand. Adobe software is …
Continue Reading about Software That People Need…You Can Bank On It →
By David Burn
A New York Times business writer looks at fast food product development, but finds manipulation of language instead: Corporate jargon can sound austere when used to describe something like the Mashed Potato Bowl, a new menu item at the restaurant chain KFC. To a fast-food gourmand, the product appears to be a simple, casserole-like mélange of puréed potatoes, corn, fried chicken and cheese, all smothered in brown …
Continue Reading about Packaging Innovation Conveniently Delivers Grease And Starch →
By David Burn
Adfreak points to funny man, Rob Schneider's full page attack ad in Variety, used to ridicule Mel Gibson and promote Schneider's new film in one fell swoop. …
Continue Reading about Thin Line Between Funny And Serious Observed Under Microscope →
By David Burn
Greg Storey of Airbag Industries is less than impressed with the new Technorati website redesign. It's my understanding that drug users sometimes have flashbacks that cause them to hallucinate and do unexplainable, unimaginable things. So when a friend told me to go see the new Technorati website and it finished loading, the first thing that came to mind was that drug users with a Jolly Rancher fetish are now in …
Continue Reading about Technorati’s Tweaked Identity Tweaks Noses →
By David Burn
Yelp.com founders, Russel Simmons and Jeremy Stoppelman Business Week is running a feature on the new NoCal rock stars. You know, the young turks that lurk just south of San Francisco. Digg founder, Kevin Rose and his fellow wealth punks have little in common with the sharp-talking MBAs in crisp khakis and blue button-downs who rushed the Valley as the NASDAQ climbed. In the late 1990s, entrepreneurs were the …
By David Burn
Lewis Lazare wonders how many young men in Miller Brewing's crosshairs can trace the Man Laws campaign back to its origin—the mythic King Arthur and his knights of the round table. Given the state of education today, and a waning interest in reading, at least when it comes to serious literature, we doubt most of the target audience for this campaign knows -- much less cares -- where Crispin got its inspiration. But …
Continue Reading about Man Laws Have Been Around For Millennia →
By David Burn
According to the official press release, MTV is strengthening its reach to the student market via acquisition. mtvU, MTV's 24-hour college network and a division of Viacom Inc.'s MTV Networks, today announced a definitive agreement to acquire Y2M: Youth Media & Marketing Networks, the parent of College Publisher, the largest interactive network of online college newspapers in the US. The network reaches over five …
By David Burn
According to ClickZ: The Coca-Cola Company has morphed its longtime corporate Web site into an international brand portal with user-generated content in mind. The new site, designed by AKQA, marks the first global integration of the company's digital presence. It's available in 26 countries and six languages, and will be promoted online and offline by brand managers in those regions. "Throughout Coke's history, we …
Continue Reading about Coca-Cola Wants Consumers To Be Part Of Creative Process →
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