• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer

Adpulp

The Chronicle of Bright Ideas

  • About
  • Cause Marketing
  • Content
  • Social Media
  • Political Advertising
  • Media Trends
  • Creativity
  • Contact

Coca-Cola Wants Consumers To Be Part Of Creative Process

August 3, 2006 By David Burn

cocacolaredesign.jpg
According to ClickZ:

The Coca-Cola Company has morphed its longtime corporate Web site into an international brand portal with user-generated content in mind.
The new site, designed by AKQA, marks the first global integration of the company’s digital presence. It’s available in 26 countries and six languages, and will be promoted online and offline by brand managers in those regions.
“Throughout Coke’s history, we have seen people use the brand, its icons and heritage as a creative source,” said Marc Mathieu, SVP for global core brands, in a statement. “In the ’60s, it was Andy Warhol, today it’s people all over the world on the Internet developing their own interpretations of the brand. We believe the independent creative process is a vital part of our heritage. With this site we want to give a further opportunity for these imaginative minds to be part of our creative process.”

[via Random Culture]

Related

Comments

comments

Filed Under: Consumer Generated Media

About David Burn

Co-founder, editor, and publisher of Adpulp.com. David wrote his first ad for a local political candidate when he was 17 years old. She won her race and the advertising hook was set. Today, David is founder and creative director of Bonehook—A guide service and bait shop for brands in Austin, Texas.

Primary Sidebar

About

The Chronicle of Bright Ideas.

Edited by David Burn in Austin, Texas.

“The world’s best ad blog.” -Vinny Warren, founder of The Escape Pod and creator of Bud Light’s “Whazup?” campaign

Learn more.

Breaking News

  • The Ramen Looks Amazing in New Culinary Arts Campaign from P.F. Chang’s December 9, 2019
  • When Your Truth Isn’t My Truth, Fact-Based Narratives To Support Brands Suffer December 9, 2019
  • The Glorification of Personalization in Marcom Is Persistent But Misguided December 5, 2019
  • Stanford Professors Find that Native Advertising Builds Credibility, Doesn’t Deceive December 4, 2019

Support Our Sponsors

Reach the Adverati

Put your pitch in front of some of the world’s top marketing, advertising, and PR pros. Learn more about our Premium Sponsorship packages.

Connect

  • Twitter
  • LinkedIn
  • YouTube
  • Medium
  • Facebook
  • Email

Don't Miss A Post

Receive an email notification when we publish a new article.

Footer

@Adpulp

My Tweets

What People Are Reading

  • Aftermarket Mods Take The 2019 RAM 1500 To Incredible New Places
    Aftermarket Mods Take The 2019 RAM 1500 To Incredible New Places
  • Inside the Chief Marketer's Mind: Ann Mukherjee
    Inside the Chief Marketer's Mind: Ann Mukherjee
  • When Your Truth Isn't My Truth, Fact-Based Narratives To Support Brands Suffer
    When Your Truth Isn't My Truth, Fact-Based Narratives To Support Brands Suffer
  • The Ramen Looks Amazing in New Culinary Arts Campaign from P.F. Chang's
    The Ramen Looks Amazing in New Culinary Arts Campaign from P.F. Chang's
  • Åsk Wäppling's Adland Torpedoed By "Nuisance DMCA"
    Åsk Wäppling's Adland Torpedoed By "Nuisance DMCA"

Search the Site

Hours & Info

Off Madison
[email protected]
Always on.

Copyright © 2019 AdPulp.com. All Rights Reserved.

Read Adpulp's Privacy policy.