Business Week looks at how grown ups utilize social networks online. Corporations and smaller businesses haven't embraced online business networks with nearly the same abandon as teens and college students who have flocked to social sites. Yet companies are steadily overcoming reservations and using the sites and related technology to craft potentially powerful business tools. Recruiters at Microsoft and Starbucks, …
Titles Work For Nobility, Not Grubby Promoters
That ad people can be a pampered lot is no secret. But must we endure the New York Times snooping around and examining the fine print on our business cards? Title-mania is transforming the executive suites of Madison Avenue as agencies and advertisers give senior managers some nontraditional, offbeat, even wacky titles. Have you ever wanted to be a “group idea management director”? Now you can. How about a “chief …
Continue Reading about Titles Work For Nobility, Not Grubby Promoters →
The Science Of Sponsorship
Joyce Julius and Associates, Inc. has provided independent sports, special event and entertainment program evaluation since 1985. Earlier this year, during the running of the Allstate 400 at the Brickyard, the data analysis firm calculated the value of Allstate's sponsorship of the NASCAR event. According to Rocky Mountain News, Allstate's name was mentioned 62 times during the 3.5 hour broadcast. The insurer's logo …
It’s A Podcast. Or A Hadjcast, If You Will.
Longtime AdPulp readers know that I’m a big admirer of Hadji Williams and his book Knock The Hustle. So when Hadji came to town in June to attend a networking conference, I asked him if he’d agree to appear on a special podcast in which we could talk about the book, his experiences, and recent events in the ad world. It’s part of Radio Talent Zoo's new Hot Mic podcast series. In contrast to his writing style, …
Continue Reading about It’s A Podcast. Or A Hadjcast, If You Will. →
IPG Studies New Media In A Lab
Interpublic claims to be figuring out the future of media with a new space, a new staff and a new blog dedicated to the pursuit. I don't know how well they are fairing in their quest, but it's the right path to take. Here's how the press and others see it: "In a sleek media lab hidden in a Los Angeles high-rise, some of the country's biggest media companies and their prominent clients are seeking to understand the …
They Can’t Legislate Very Well And They Sure As Hell Can’t Advertise Effectively
Ad Age says politicians plan to spend waste $1.6 billion on TV advertising in the buildup to 2008. Despite all the media chatter about Howard Dean's digital legacy and the rise of blogs and websites as the new powers of political marketing, local and national broadcast TV will continue to receive the overwhelming bulk of all ad spending during the upcoming primaries and presidential race, according to Evan Tracey, …
30 Seconds And Then Some
According to the New York Times, entertaining commercials can extend their run on the interweb. Duh! Like the generation of Americans that traded baseball cards, Internet users often swap television commercials, e-mailing them back and forth. “The best compliment you can get these days is if you create an ad entertaining enough that people want to virally share it and pass it on,” said Karen Jones, the vice president …
Geek Grunge
According to new research by Intermedia, IT staff are twice as likely to wear a heavy metal t-shirt as their non-IT counterparts. IT workers are also 34% more likely to sport a ponytail; 63% more likely to wear black jeans; and 32% less likely to wear clean clothes every day of the week. …
