Ad Age says politicians plan to
spend waste $1.6 billion on TV advertising in the buildup to 2008.
Despite all the media chatter about Howard Dean’s digital legacy and the rise of blogs and websites as the new powers of political marketing, local and national broadcast TV will continue to receive the overwhelming bulk of all ad spending during the upcoming primaries and presidential race, according to Evan Tracey, chief operating officer of the Campaign Media Analysis Group at TNS Media Intelligence.
“I know there’s a lot of talk … about the potential for cable, the potential for the internet, but ultimately at the end of the day, television is the biggest megaphone that these campaigns have,” he said.
I don’t much like being addressed via a megaphone. How about you?