They Can’t Legislate Very Well And They Sure As Hell Can’t Advertise Effectively

Ad Age says politicians plan to spend waste $1.6 billion on TV advertising in the buildup to 2008.

Despite all the media chatter about Howard Dean’s digital legacy and the rise of blogs and websites as the new powers of political marketing, local and national broadcast TV will continue to receive the overwhelming bulk of all ad spending during the upcoming primaries and presidential race, according to Evan Tracey, chief operating officer of the Campaign Media Analysis Group at TNS Media Intelligence.
“I know there’s a lot of talk … about the potential for cable, the potential for the internet, but ultimately at the end of the day, television is the biggest megaphone that these campaigns have,” he said.

I don’t much like being addressed via a megaphone. How about you?



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.