IPG Studies New Media In A Lab

Interpublic claims to be figuring out the future of media with a new space, a new staff and a new blog dedicated to the pursuit. I don’t know how well they are fairing in their quest, but it’s the right path to take.

Here’s how the press and others see it:
“In a sleek media lab hidden in a Los Angeles high-rise, some of the country’s biggest media companies and their prominent clients are seeking to understand the state of the divided American attention span.” –New York Times
“The Interpublic Emerging Media Lab serves as both a real, physical space in which new marketing solutions can be tested, and a digital hub that binds together a thriving community of connected content creators and consumers.” –IPGLAB.COM
“These people are influencing the advertising and marketing courses of huge global brands, so I found it pretty fascinating to see who they’re reading (Doctorow and Jenkins, among others) and what they’re hearing and watching: as much as possible of everything that’s available for any kind of device, and they’re placeshifting and timeshifting it for all it’s worth.” –Denise Howell