The Red Bull Air Race is an exciting competition in which the world’s most talented pilots are up against each other in a race based on speed, precision and skill.The competition features a dynamic new discipline of flying, called ‘air racing’ where the objective is to navigate a challenging obstacle course in the sky in the fastest possible time. Pilots fly individually against the clock and have to complete tight …
Bump Stern From His Perch
According to Slate, both Sirius and XM accept unsolicited pitches for shows and channels, although the odds of actually getting on the air are slim if your idea comes in over the transom. If you're not a celebrity, you're more likely to succeed if you have broadcast experience, a strong pitch for a show, and a demo tape. XM accepts brief e-mail pitches at programming@xmradio.com, and Sirius suggests sending your show …
Citgo Tries To Seem More American
According to Brandweek, Citgo, a subsidiary of Venezuela’s government-owned oil company, is developing ads that seek to convey its American allegiance, and its “American community” of more than 100,000 workers, Citgo is preparing a new, multiplatform campaign breaking this month that will aim “to set the record straight” as the company reels from calls for boycotts in the wake of vociferous anti-American comments …
Ad Exec Seeks To Improve Women’s Lives
Leo Burnett North America Chairwoman Cheryl Berman is leaving the agency to start an independent firm focused on marketing to women. Over 32 years, Ms. Berman was a fixture at the iconic Chicago agency, playing a role in landing more than half of the shop's current accounts and producing memorable spots for Hallmark, McDonald's and others. She was chief creative officer of Leo Burnett USA from 1997 until this …
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Have Webisodes Will Travel
The New York Times is curious about Nissan's latest effort to move Sentras. Can an affable 30-year-old conceptual artist turned comedian sell cars to his generation by using nontraditional media like blogs and Webisodes? That is the multimillion-dollar question Nissan North America is asking as an unconventional campaign gets under way to stimulate interest in the 2007 Nissan Sentra among a target audience of …
Careful With That Zoom, Eugene
Too Much Detail is a promotional microsite for Casio's new 10.1 megapixel camera. The sexy vid (by American Standards) has a humorous reveal, which then becomes the promotional hook. [via Chimp Media Monitoring] …
“The Hub” Unplugged
Ad Age reports on the demise of Wal-Mart's social networking experiment. Less than three months after launching its quasi-social-networking site aimed at teens, Wal-Mart has shut down the Hub. "The Hub" was designed by Wal-Mart to allow teens to "express their individuality" but it screened all the content, informed parents when their children joined and forbade users to e-mail one another. In August, the site …
“So, You Want Two Beds?”
Atlanta Constitution Journal explores the city's niche marketing efforts. City boosters are taking the journalists — who write for the nation's gay and lesbian newspapers, magazines and Web sites — to dinner at gay-owned and gay-friendly restaurants; to meetings with gay and lesbian entrepreneurs; and to visit neighborhoods where openly gay residents can live without harassment. It is the latest in a string of …
