Steve Rubel warns anyone reliant on page views for income to rethink their business model before it vanquishes. The page view does not offer a suitable way to measure the next generation of web sites. These sites will be built with Ajax, Flash and other interactive technologies that allow the user to conduct affairs all within a single web page - like Gmail or the Google Reader. This eliminates the need to click from …
Money Talks (Again)
Omnicom swooped in on another creatively-driven agency. This time, it's 180 in Amsterdam. Founded in 1998 by Managing Partners Alex Melvin, Guy Hayward and Chris Mendola, 180 Amsterdam is one of the most awarded independent agencies in the world. In 2004, 180 Amsterdam was recognized as the world's third most awarded agency at the Cannes Lions International Advertising Festival. "Led by an outstanding management …
Fight Dirty
I show you this product not because I'm particularly fond of tidying up. No, I like Dirt Devil's tagline, "Fight Dirty" alot. Whatever the sweeper's charms, the tagline is poetry in motion. …
You’ll Hear About Hi-Def Radio Even If You Don’t Hear It
BusinessWeek reports on the big push the radio industry will make next year to promote HD radio. If there's anything the radio industry can do successfully, it's to get airtime for itself: In its largest advertising campaign ever, the broadcast radio industry plans to give up airtime next year valued at more than $250 million to promote a new technology—high-definition or HD radio—that enables listeners to receive …
Continue Reading about You’ll Hear About Hi-Def Radio Even If You Don’t Hear It →
Falco Gets Wagged
You may have heard that Time Warner named veteran TV exec Randy Falco, formerly president and chief operating officer of the NBC Universal Television Group to head its AOL division. "With his proven success in operations, business development, video programming and advertising-supported businesses, Randy brings the right tools to run AOL at this important time in its history," Time Warner President and Chief …
Web Startup Offers A Degree Of Control
USA Today introduces us to ClaimID, a company that believes search engines have been having the final say about personal identities for too long. ClaimID lets you classify, annotate, prioritize and share the information about you found online, so that people who search for you are able to see the identity you want to present. ClaimID was created by two doctoral students at the University of North Carolina at Chapel …
Continue Reading about Web Startup Offers A Degree Of Control →
Diamonds Aren’t A Girl’s Best Friend In Sierra Leone
Some people know it, but some people don't. The advertising industry is almost singlehandedly the reason for the 20th century popularity of diamond engagement rings. NW Ayer, now out of business, was the agency responsible for ad campaigns and product placements on behalf of De Beers. However, a new movie is calling attention to the seamy underbelly of the diamond industry. Fortune magazine has more: The conflict, …
Continue Reading about Diamonds Aren’t A Girl’s Best Friend In Sierra Leone →
Creative Company Makes Ties To Creative Community
La comunidad (the community), Miami, is curating an art exhibit Dec. 4 - 10 in celebration of Art Basel Miami Beach (Dec. 7-10), the American sister event to the internationally renowned art show and exhibition Art Basel in Switzerland. La Comunidad will host three installation artists displaying never-before-seen works in the raw, 20,000 square-foot warehouse space that is the future home of the agency. Located in …
Continue Reading about Creative Company Makes Ties To Creative Community →
