Falco Gets Wagged

You may have heard that Time Warner named veteran TV exec Randy Falco, formerly president and chief operating officer of the NBC Universal Television Group to head its AOL division.
“With his proven success in operations, business development, video programming and advertising-supported businesses, Randy brings the right tools to run AOL at this important time in its history,” Time Warner President and Chief Operating Officer Jeff Bewkes said in a statement.
That may be, but ValleyWag isn’t prepared to accept the news at face value. The Gawker Media-owned gossip rag reports that Falco doesn’t like email, nor does he comprehend dynamic ad pricing, the very thing AOL relies on to make its bills each month.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.