Web Startup Offers A Degree Of Control

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USA Today introduces us to ClaimID, a company that believes search engines have been having the final say about personal identities for too long.
ClaimID lets you classify, annotate, prioritize and share the information about you found online, so that people who search for you are able to see the identity you want to present.
ClaimID was created by two doctoral students at the University of North Carolina at Chapel Hill’s School of Information and Library Science.

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.