Adpulp
Advertising News and Know-How
By David Burn
According to a study by Edelman, trust in peers has increased from 20% in 2003 to 68% today. That's a massive spike. "We have reached an important juncture, where the lack of trust in established institutions and figures of authority has motivated people to trust their peers as the best sources of information about a company," said Richard Edelman, president and CEO, Edelman. "Companies need to move away from …
Continue Reading about Peer-To-Peer Is About So Much More Than File Sharing →
By David Burn
[via Gizmodo] …
By David Burn
Jeremiah Owyang has some excellent advise for writers who publish on the web. Research indicates that people who read online tend to skim content, rather than read work for work, line by line. I encourage bloggers to write in the style of 'Shish Kabob', rather than writing in the style of the 'Steak'. Cut up your meat for your readers, make it easy to read. …
By David Burn
AdAge reports that, "Chipotle Mexican Grill today named TDA Advertising & Design, Denver, its agency of record." And that, "A phone call to the agency for comment wasn't immediately returned." Had the call been returned, perhaps AdAge would have learned that TDA is actually located in Boulder, that wheat grass drinking college town, 30 miles to the northwest of Denver. …
By David Burn
USA TODAY reports that Marriott International CEO J.W. Marriott Jr., blasted hard line Republicans for their anti-immigration stance. The U.S. House on Tuesday approved legislation that would make criminals of illegal immigrants and employers who hire them, even unknowingly. The Senate has yet to debate the bill. "Do you look upon yourselves as felons?" Marriott asked the crowd of more than 600 hotel executives and …
There's nothing like a few weeks of TV news horror stories to get a marketer motivated. From Ad Age: Two weeks after news that taking Ambien could result in binge eating and driving while asleep, sales of sleeping medications began tanking, finally causing Sanofi-Aventis to wake up and advertise the safety of its product. And it looks like rivals won't be far behind. The print campaign for Ambien, the $2.1 billion …
By David Burn
Marc Babej and Tim Pollak, partners at Reason Inc. and writers of Being Reasonable, have a new gig. Forbes has brought them on as columnists. Here's some of what they offer in their first riposte for the business magazine. The demonization of selling (as practiced by advertising creatives) is counterproductive to the end game of commerce--and it's expensive. Marketing represents a substantial chunk of annual …
Continue Reading about Babej And Pollak Bring Their Reasoning To Forbes →
An ad campaign for Prometa, a medical treatment program for addicts, features deceased comedian Chris Farley as a silent spokesperson. A few days ago, Farley’s face appeared on a billboard on the Sunset Strip with the caption “It wasn’t his fault.” Here’s the banner ad version: My only disconnect is the Prometa website. It is timid, antiseptic and eerily like every other pharmaceutical-type site ever made. (It’s …
Continue Reading about Farley Returns To Drive Traffic To Lame Website →
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