According to the New York Times, entertaining commercials can extend their run on the interweb. Duh! Like the generation of Americans that traded baseball cards, Internet users often swap television commercials, e-mailing them back and forth. “The best compliment you can get these days is if you create an ad entertaining enough that people want to virally share it and pass it on,” said Karen Jones, the vice president …
Geek Grunge
According to new research by Intermedia, IT staff are twice as likely to wear a heavy metal t-shirt as their non-IT counterparts. IT workers are also 34% more likely to sport a ponytail; 63% more likely to wear black jeans; and 32% less likely to wear clean clothes every day of the week. …
Want Affordable Luxury? Rent It.
Ruth La Ferla of The New York Times knows how to make an impression on the impressionable. During the round of parties preceding the New York Fashion Week, Stephen Knoll, a hair stylist, gave my satchel- size Yves Saint Laurent Muse bag the once-over. "Handsome," he murmured. Then he focused on my Marni coat, with its spray of plastic flowers. "Gorgeous," he pronounced. I neglected to tell him that both were rentals, …
It’s All An Act
See the New York Times for the unmasking of an interweb caper. …
Meet Jelly Helm And His Idealistic Followers
Wieden's in-house ad school W+K 12, got a real life assignment from Good Magazine. The task was to create a spread that conveys the theme "I Heart America." W+K's team, led by the great Jelly Helm, came up with a positive twist of a theme line, "Love it, or fix it." Good Magazine posted a video on You Tube, showcasing the making of this campaign. One of the students in the video says, "Advertising has the potential …
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Show No Ribs
According to Reuters, the Spanish like a little meat on their bones. The world's first ban on overly thin models at a top-level fashion show in Madrid has caused outrage among modeling agencies and raised the prospect of restrictions at other catwalk pageants. Madrid's fashion week has turned away underweight models after protests that young girls and women were trying to copy their rail-thin looks and developing …
Truth In Advertising: An Oldie But A Goodie
They posted this over at The Consumerist today. If you haven't ever seen it, watch. It's spot-on. And not for sensitive ears, so keep the volume down if you're at work. …
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Learn On The Job
BBDO Düsseldorf is pulling a Wieden and opening its own "school" for aspiring creatives. I've always thought of the agency business as a guild. From the looks of its new crest, BBDO may share this vision. …
A Real Estate Grand Slam For Denny’s
According to the Washington Post: Restaurant operator Denny's Corp. on Tuesday said it agreed to sell 66 franchisee-operated restaurant properties to National Retail Properties Inc. for $67 million, in order to reduce debt and strengthen its balance sheet. The company said that after the closing of this deal, it will have sold 80 properties this year for gross proceeds of about $81 million. Denny's shares were flat …
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Think Twice, Speak Once
Mack Simpson spent a month working to piece together a list of dos and dont's for newly minted advertising creatives. He suggests common sense things like "Don’t be late" and "Don't be an ass." But my favorite, hands down, is: 6) Think twice, speak once There are a lot of very bold, bright people working in advertising, people who hold strong opinions and feelings about the work. Boldness is a virtue so, in meetings, …