Privilege Meets Idealism And It Goes By The Name Of “Good”

The 1980s are over. Greed is no longer good. Today, if we are to believe its earnest young publisher Ben Goldhirsh, Good is good.
In today’s Sunday Styles, The New York Times explores the quixotic creation of Good and the title’s nascent business plan.

Mr. Goldhirsh, the son of the founder of Inc. magazine, Bernie Goldhirsh, and heir to a fortune, doesn’t read many magazines himself, nor do his friends. “I try to read The Economist every week, but it’s almost like an assignment,” he said. “It’s an effort.”
Nonetheless, he and his Andover buddy Max Schorr, now the publisher, decided that a new magazine was exactly what his generation needed most: “A free press for the critical idealist,” as the inaugural issue proclaims.

According to the report, the associate publisher and the man responsible for bringing in income from advertisers is freshly minted Harvard grad, Albert Gore III. Much of the rest of the staff are friends of Goldhirsh from Phillips Andover and/or Brown University.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.