Archives for August 2006

Now, Even Those With No Web Site Can Feel Warmth Of Google’s Glow

USA Today reports on Google’s attempt to reach small businesses with no web presence. Internet search giant Google on Monday night began offering small businesses a free way to offer coupons online. The initiative is aimed primarily at the millions of businesses that don’t currently advertise online, and offers them the ability to attract local […]

BP Loses Its Green Coating

New York Times ran an article last week titled, “Green Logo, but BP Is Old Oil,” the theme of which is rather obvious, given BP’s recent problems in Alaska. The question is can one incident, or one well placed article, undue millions in annual advertising expenditures? No, I don’t believe one article will do the […]

When Brand Evangelists Turn Scary

According to Marion Chronicle Tribune, close to a dozen masked men entered a Taco Bell in Jonesboro, Indiana toting six 40-gallon trash bags filled with individual packets of taco sauce – about 25,000 in all, police guess. “I’ve heard a lot of people accumulate sauce packets in their glove compartments. We know people keep things, […]

Geriatric1927 Lays His Story Down

Viral videos distributed through YouTube are all the rage, but until the recent emergence of You Tube user, Geriatric1927, the idea that senior citizens would successfully run with this ball was not well, nor widely, understood.

This Roc-A-Fella Is A Master Juggler

Shawn Corey Carter, a.k.a. Jay-Z, 36, is president and CEO of Def Jam Records. For most mortals that would be an all-engrossing position and a magnificent accomplishment. But Jay-Z is on another level. He’s also one of the owners and founders of the Roc-A-Fella empire, which includes Roc-A-Fella Records, Roc-La-Familia, Roc-A-Fella Films and Rocawear. And […]

More Than A Feeling

Erin at Out of Character is living proof that the millions of dollars being spent by marketers on scent and sound is worth every penny. I went to Costco today to pick up laundry detergent and…approximately $90 worth of other crap I totally don’t need, and much to my orgasmic delight and/or horror I stumbled […]

How Greatness Gets Going

I don’t know what legendary media critic, A.J. Liebling thought of advertising. Whatever he thought of it, he knew how to use advertising to his advantage. Here’s a small piece of his Wikipedia entry: He returned to Providence in autumn 1927 to write for the Journal. He then moved to New York, where he proceeded […]

Report Locally. Webcast Globally.

Writing in Editor & Publisher, Kevin J. Mireles advises the newspaper business to “make a conscious transition from being strictly content creators to become local communication facilitators.” He argues that newspapers could benefit greatly by providing user-generated content that’s been screened by professional editors. By “benefit” he means increased revenue via advertising. The notion being […]