When Brand Evangelists Turn Scary

According to Marion Chronicle Tribune, close to a dozen masked men entered a Taco Bell in Jonesboro, Indiana toting six 40-gallon trash bags filled with individual packets of taco sauce – about 25,000 in all, police guess.

“I’ve heard a lot of people accumulate sauce packets in their glove compartments. We know people keep things, and it’s a pretty common phenomenon, but to have that many, I’ve never heard of that,” said Rob Poetsch, a Taco Bell spokesman.

The corporation goes through about 6 billion packets a year, so the return only gets Taco Bell a return on about .0004 percent of its yearly consumption.
Since, Taco Bell will likely trash the stash for food safety reasons, the collectors might have thought to donate their holdings to this fine group.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.