Archives for April 2006

Don’t Tell Goodby

TV advertising is already in a vise grip, as client spending moves to the interweb, event marketing and other areas. Now, this news from Ad Age: Don’t be so quick to sneer at that late-night Ginsu-knife ad. It likely represents the future of TV advertising. Direct-response TV experts boldly predict that in five or 10 […]


USA TODAY reports Major League Baseball’s online unit, MLB Advanced Media, is taking its biggest step into non-sports entertainment by joining with music marketing and licensing power Signatures Network in a 50-50 venture. Their still-unnamed partnership, forged late last month, will offer musicians in Signatures’ stable ways to use the Internet to take charge of […]

…And Mexico Runs On Churros

Taglines are difficult to write. Nike’s famous, “Just Do It” is one in a million, for instance. With that in mind, here’s Hill Holiday’s new effort for Dunkin’ Donuts. I get where the line is going, but it asks that I, and all who encounter it, suspend disbelief. I’m willing to do that with a […]

DeVito/Verdi Climbs Out On A Tender Limb

DeVito/Verdi is one of the more creative agencies in the land. Therefore, I was surprised to see the following pro-bono campaign from the New York shop. If we can put aside what we think about Bush and his war, and focus just on the ad, it’s simply not up to DeVito’s own standards. No big […]

Wendy’s Marketing Execs About To Find Out “How It’s Playing In Peoria”

From the newly redesigned Ad Age: Fed up with more than a year of sales declines and what it sees as a lack of voice in marketing, a group of powerful Wendy’s franchisees have formed an independent organization to get management’s attention. The move is a stunner at a chain long the gold standard for […]

Bud Hits The Mini Screen

According to Adweek, Anheuser-Busch is jumping onto the digital media bandwagon with a new set of ads for more than 1 million subscribers of mobile television provider, mobiTV. The Emeryville, Calif.-based company’s service is available in the U.S. through Sprint, Cingular and Alltel. “The 21-35-year-old beer drinker is increasingly tech savvy, seeking out the latest […]

Forget About Working For The Man. We Now Work For The Machine.

This article from the New York Times, states that newspaper editors are increasingly adjusting their content to suit Google. Of course, economics are driving this shift. But putting that aside, wouldn’t it make more sense for Google to adjust to newspapers? Journalists over the years have assumed they were writing their headlines and articles for […]

Paul Arden Writes Again

Strolling through a Barnes & Noble today, a familiar, yet odd look caught my eye: Whatever You Think, Think The Opposite is the latest book by former Saatchi & Saatchi Creative Director Paul Arden, whose book “It’s Not How Good You Are, It’s How Good You Want To Be” was quite a word-of-mouth success when […]