Bud Hits The Mini Screen

According to Adweek, Anheuser-Busch is jumping onto the digital media bandwagon with a new set of ads for more than 1 million subscribers of mobile television provider, mobiTV.
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The Emeryville, Calif.-based company’s service is available in the U.S. through Sprint, Cingular and Alltel.
“The 21-35-year-old beer drinker is increasingly tech savvy, seeking out the latest gadgets and technology, not just for fun, but in order to stay informed,” said Tim Murphy, A-B senior director for creative development, in a statement.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.