Todd Malicoat presents the top 10 Search Engine Optimization (SEO) lies told by ad agencies. 1.You really need metatags …if this was 1999. Now you need social bookmarking, press releases, content syndication, a blog and someone to run it, some viral content as linkbait, and about 500 more good sites linking to yours with your targeted anchor text, but we don’t actually DO any of that yet. See his post for the other …
Newspapers Are Ad Friendly
From Lewis Lazare: The newspaper industry is fighting back. Amid repeated claims the Internet is stealing advertising and readership fire-power from newspapers, the Newspaper Association of America, representing more than 2,000 newspapers nationwide, is launching a massive print and online campaign (you were expecting commercials?) this week from the Martin Agency in Richmond, Va., to play up the point that the …
MPAA Sends One Of Their Own To Firing Squad
Derek Powazek wrote a perfect headline—SXSW to MPAA: STFU—for his post on Kori Bernards, the Motion Picture Association of America exec who dared show up for a panel in Austin last week. Powazek describes the "hour-long firing squad, as one audience member after another directed angry questions her way." He said he almost felt sorry for her, until he "remembered all those awful anti-piracy trailers they make us watch …
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Welcome To Capitalism, China
[via Boing Boing] …
Bernie Mac Knows How To Play The Lottery
Chicago Sun Times is reporting the numbers comedian Bernie Mac is being paid to endorse the Illinois Lottery—$500,000 for about 2-1/2 days of work, or $23,000 an hour. "It certainly makes me pause when I hear those kind of numbers for the little amount of work he's doing," said state Rep. Jack Franks (D-Woodstock). "It seems to me we could probably be getting similar results for substantially less …
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Nike + Google = World Branding Domination
From BusinessWeek: Nike (NKE) and Google (GOOG), hoping to take social networking to a new realm, have quietly launched the first invitation-only Web site for soccer-mad fans around the world. Joga.com went live late last week and will soon be running in 140 countries and 14 languages. Joga.com is a free network where members will be able to create Web sites and send e-mail, photos, and video clips, as well as access …
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Federated Media Has Cash On Hand
Forbes reports that Federated Media locked down a round of funding from Panorama Capital, JP Morgan's venture capital arm. Explaining the deal, FM's John Battelle says: Choosing who you partner with, in terms of finances, is really critical to a business. I chose to partner with someone I've had a long history with, who stood behind me at a really dark hour. I figured, all things being equal, go with somebody who …
Elk Herd Strengthened By New Blood
From USA TODAY: There are signs of a small, silent social insurgency sweeping through medium-size boomtown cities and suburbs across the nation: young professionals joining the Benevolent and Protective Order of Elks, a 138-year-old fraternal organization most commonly associated with charitable works, veterans' causes and Jackie Gleason's Honeymooners. Like other fraternal organizations, the Elks have struggled …