Archives for March 2006

Adapting To Marketplace Democratization No Easy Feat

Steve Rubel wants brands to “get down with the people.” What Rubel left unsaid, is that to successfully do so, marketers must first get down off their thrones. And while this makes perfect sense, what royal wants to freely give up their seat to save the kingdom? Today I participated in a meeting with a […]

Birkenstocks Not Required

From USA TODAY: Colgate on Tuesday became the second multinational corporation in a week to buy a small company with a social responsibility message. It bought 84% of Tom’s of Maine, the all-natural personal care brand based in Kennebunk, Maine, for $100 million. Friday, French cosmetics giant L’Oreal bought London-based retailer The Body Shop, a […]

Thousands Pause For Chicken

Wall Street Journal reports that KFC successfully used a form of subliminal advertising to drive traffic to its stores. The fast-food chain’s spot was designed to circumvent Madison Avenue’s latest nemesis: digital video recorders that make it easy for viewers to skip ads. A single frame contained a code word — “Buffalo” — which viewers […]

Two Longhairs Talk Jeans

Commercials Provide “A Totally Anonymous Way To Practice”

Former AdCritic editor, Jim Hanas, provides interesting detail on Capote director Bennett Miller—at 39 the youngest nominee for this year’s Best Director Oscar. While covering the advertising business, I became aware of Miller because of his commercials. Between The Cruise and Capote, Miller shot more than a dozen campaigns a year, all in a style […]

A Little Action On The Side

Jason Fried of 37 Signals likes the side business idea. At SxSW a few weeks ago I spoke about starting a side business instead of quitting your job. Build something on the side. Give it a go and see what happens. If there’s something there, then take it to the next step. It’s hard to […]

How Often Do You Pay Attention?

Steven Levy of Newsweek brings up a great point about widespread attention deficit disorder, or what he calls continuous partial attention. According to former Apple and Microsoft executive, Linda Stone, CPA stems from our desire to be “a live node on the network.” A live BlackBerry or even a switched-on mobile phone is an admission […]

MySpace Too Risqué For Mainstream Marketers

From MediaPost: MySpace has grown to 60 million members, and now accounts for around 12.5 percent of all online display ads. But major brand marketers continue to shun the site. Reasons for avoiding MySpace include concern about its potential for criminal use, especially given recent well-publicized reports about sexual predators searching for victims on the […]