Mobile technology evangelist and Yahooligan, Russell Beattie, went on one of his patented rants the other day. It's good stuff. It just seems that no one is trying to change the world any more. No one is aiming to create “insanely great” products or do the impossible. Why not? Why are so many people grasping at the low-hanging fruit, when there’s so much more goodness for everyone if they just stretched a little …
Happy Day After Halloween
Surf’s Up In Estonia
c|net: "It is time to say that electricity and the Internet are very similar in end users' eyes," the sandy-haired Veljo Haamer said over a cup of smoky black tea. Haamer, one of Estonia's unofficial chief geeks, is largely responsible for a level of Wi-Fi connectivity-–even in remote areas-–that puts the biggest cities in America to shame. For the last three years, he and a handful of volunteer evangelists with the …
Successful WOM Means No B.S.
John Moore considers Adweek's report, Measuring Buzz. The major reason why word-of-mouth hasn’t taken off is not because marketers lack the metrics to measure it. It’s because most products, services, and businesses simply aren’t worth talking about. Johnnie Moore picks up on his thinking and adds to it. Most boring conversations are only a heartbeat away from being very interesting... all it takes is one participant …
The High Price Of Online Content
Media Post: Led by a surge in entertainment spending, U.S. consumers shelled out $987 million for online content during the first half of this year, marking a 16 percent increase from the first half of 2004, according to a report issued Monday by the Online Publishers Association. Spending at entertainment and lifestyle soared by about 45 percent to $265 million in the first half of this year, from $183 million in …
Notice Us (And Our Ads Too)
According to Wieden + Kennedy's London office, these guys - Dave and Ian - were outside this morning with their banner, no doubt encountering all sorts of abuse from passing students, drunks and conceptual artists. …
Adapt Your Messaging To The Consumer’s Needs
Steve Rubel advises clients to let go of the idea that they can stuff their blog full of old-style advertising. Give us a reason to read your blog. Give us something we can't find anywhere else. Provide information that your customers, partners and prospects care about, not necessarily what you care about. Be a resource and a connector. This goes against the grain of how some organizations think. They want to talk …
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Where Worker Bees Make Honey
The Work Environment Index (WEI), rates working environments in all 50 states and Washington, D.C., in terms of average pay, employment opportunities, employee benefits, percentage of low-income workers, fair treatment between genders and ability for employees to unionize. It is the first index to evaluate worker climate as opposed to business climate on a state-by-state basis, and was developed by researchers at …
Along The Path To A Sale a.k.a. Sway
Lewis Lazare: Chicago-based veteran creative Gordon Robertson is giving Chicago something it needs more of -- a new boutique ad agency. Robertson is teaming with Brainforest, a design firm specializing in Web, identity and strategic development, to launch the city's newest boutique shop, called Sway Creative Group, which will function as the advertising division at Brainforest. Clients at Brainforest include …
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