Archives for January 2005

Advertainment For Conservation’s Sake (Now That’s Rare)

Rising human population pressure is a leading cause of biodiversity loss around the world. But untangling the complex web of social, cultural and economic factors that contribute to this pressure is no easy task for conservationists. For Rare and their partners, taking to the radio waves with an innovative entertainment-education program has been an important […]

I’m Not A Product Development Specialist, But I Play One On TV.

from Ny Times: Talk about fast food. The sandwich developed for Burger King by the winning team on the episode of “The Apprentice” that ran last night on NBC will go on sale today at 7,800 restaurants around the county. The sandwich, a variation on the Angus Steak Burger introduced by Burger King last year, […]

Corporate Captains Float The Bill

from AdAge: In a what has become a quadrennial custom, a newly elected president of the U.S. will be inaugurated today amid celebrations largely funded by marketers, media companies and other corporations that routinely lobby in high government offices. Bristol-Myers Squibb, ChevronTexaco, Exxon Mobil, FedEx, Pfizer, Aflac, Home Depot, Bank of America, Time Warner, Altria, […]

Celebrating Celebrity Knows No Bounds

Thanks to Preshrunk for the pointer.

Easy Rider Still Playing In Boomers Heads

from USA Today: Motorcycle sales last year jumped to their highest level since 1979, the Motorcycle Industy Council says. Pushed by an increase in female riders and the broadening appeal of motor scooters and other small, less-expensive two-wheelers, sales rose 4.7% to top 1 million for the second-consecutive year, according to MIC. The average age […]

Hotmail Gets New Outlook

from Associated Press: Microsoft Corp. will begin selling its Outlook e-mail program as a subscription to Hotmail customers, in a bid to persuade people to pay for add-on services and better compete with rivals such as Google Inc. and Yahoo Inc. The new service, which costs $59.95 per year, will let people organize e-mail, contact […]

Another Ad Exec Takes To Blogging

from Fortune: Steve Hayden, vice chairman of New York-based Ogilvy & Mather said,

Floating Entertainment Centers Now Funnier Than Before

from Crain’s Chicago Business: The Second City is hitting the open water. The Chicago improv troupe best known for launching the careers of stars, such as Bill Murray, Chris Farley and Tina Fey, has entered a partnership with Miami-based Norwegian Cruise Lines. The arrangement calls for six Second City comedians to both teach and perform […]