Corporate Captains Float The Bill

from AdAge: In a what has become a quadrennial custom, a newly elected president of the U.S. will be inaugurated today amid celebrations largely funded by marketers, media companies and other corporations that routinely lobby in high government offices.
Bristol-Myers Squibb, ChevronTexaco, Exxon Mobil, FedEx, Pfizer, Aflac, Home Depot, Bank of America, Time Warner, Altria, Ford Motor Co. and AT&T are among the companies that gave $250,000 to the inaugural fund.
The contribution doesn’t buy signage, although the companies get listed on the inaugural program. It does get some tickets to inauguration-related events. Some of the companies said they combine those tickets with their own events to woo both lawmakers and their own clients or advertisers.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.