Corporate Captains Float The Bill

from AdAge: In a what has become a quadrennial custom, a newly elected president of the U.S. will be inaugurated today amid celebrations largely funded by marketers, media companies and other corporations that routinely lobby in high government offices.
Bristol-Myers Squibb, ChevronTexaco, Exxon Mobil, FedEx, Pfizer, Aflac, Home Depot, Bank of America, Time Warner, Altria, Ford Motor Co. and AT&T are among the companies that gave $250,000 to the inaugural fund.
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The contribution doesn’t buy signage, although the companies get listed on the inaugural program. It does get some tickets to inauguration-related events. Some of the companies said they combine those tickets with their own events to woo both lawmakers and their own clients or advertisers.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.