I’m Not A Product Development Specialist, But I Play One On TV.

from Ny Times: Talk about fast food. The sandwich developed for Burger King by the winning team on the episode of “The Apprentice” that ran last night on NBC will go on sale today at 7,800 restaurants around the county.
The sandwich, a variation on the Angus Steak Burger introduced by Burger King last year, will be sold for two weeks (or while supplies last) for a suggested price of $3.49 each.
The Western Angus Steak Burger, created by the “street smarts” team, includes ingredients like barbecue sauce, cheddar cheese and onion rings.
The sandwich proposed by the losing “book smarts” team added three cheeses to the Angus Steak Burger.
The winning sandwich was selected because it outsold its rival when the two teams squared off at a pair of Burger King restaurants on Fifth Avenue in Midtown Manhattan.
The episode was taped in mid-October; since then, Burger King has been preparing to add the Western sandwich to its menu.
The final touches – including ingredients, instructions and materials with “The Apprentice” themes – are scheduled to be delivered to restaurants this morning.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.