Archives for November 2004

How To Measure A Promotion’s Effectiveness In The Marketplace

According to Promo Magazine, SpongeBob SquarePants figures have been swiped from Burger King roofs in New York, Minnesota, Wisconsin, Maine, Tennessee and Utah over the past two weeks. The giant inflatables are on select BK locations to promote The SpongeBob Squarepants Movie and the QSR’s Kids Meals and promotional watches. At one BK in Utah, […]

Have No Fear Transparency Is Here

Nick Wreden, author of Fusion Branding, has made several poignant points on his blog. Expounding on Tom Peters’ 1997 “Brand Called You” mantra, he debates the new reality of “The Brand Called We.” from his post: “Once, companies could define, or ‘position,’ their brand based on their control over media and messages. Today, however, it

Crazy Woman Says Parrotheads Will Go Ape In Wrigley

According to Crain’s Chicago Business the Chicago Cubs want to hold rock concerts at Wrigley Field, possibly as soon as next season. Aging crooner Jimmy Buffett could be the lead off hitter. Mr. Buffett

Ring Ring Is More Like Ching Ching

from Forbes: The number of kids armed with cell phones is surprisingly high. By the end of this year, half of all children between the age of 11 or 17 will have their own phone, according to the Yankee Group. They’re profitable consumers, too: Kids use more minutes on their cell plans and spend freely […]

Because Content Truly Is King

Talent Zoo, the high-profile Atlanta-based headhunting firm, is starting to add more content to its web pages, aside from the job postings one might expect. They’re currently featuring an interesting article on women in advertising rising to power at long last by Deborah Geering. Here’s an excerpt: “Women are just better at multi-tasking; that’s just […]

Women Call Bullshit And Reach For Their Checkbooks To Support Martha

Martha Stewart’s handling of her prison term is working wonders for the Martha Stewart brand. Forbes reports that subscription renewals to her namesake magazine, Martha Stewart Living are 17% better than the magazine industry average. (thanks to Les at Trylon Communications for the tip) Kmart has also noted increased loyalty to the Martha Stewart brand […]

Kentucky’s Calling

Woodford Reserve, a super-premium small batch bourbon is the official bourbon of the Kentucky Derby. According to Adweek, a new campaign from Arnold will tout this relationship. But what’s more exciting is this spirit’s bond with its best customers, a relationship fed by premium event marketing. The Woodford Reserve Bourbon Academy For the third year […]

Market Segmentation Creates Agency Fragmentation

from Lewis Lazare: Convinced the gay and lesbian market is one of the largest untapped audiences in the communications marketplace, public relations giant Fleishman-Hillard on Monday announced it is launching FH Out Front, a dedicated practice aimed at that community. The lesbian, gay, bisexual and transgendered audience is estimated to encompass as much as 10 […]