How To Measure A Promotion’s Effectiveness In The Marketplace

According to Promo Magazine, SpongeBob SquarePants figures have been swiped from Burger King roofs in New York, Minnesota, Wisconsin, Maine, Tennessee and Utah over the past two weeks. The giant inflatables are on select BK locations to promote The SpongeBob Squarepants Movie and the QSR’s Kids Meals and promotional watches.
At one BK in Utah, employees handed out fliers to try and locate their missing SpongeBob. In Minnesota, a BK manager received a ransom note demanding two “Krabby Patties” in exchange for SpongeBob’s return.
According to a franchisee in New York, the inflatables are worth $350 each. Police in the six states said they do not think the crimes are connected.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.