Women Call Bullshit And Reach For Their Checkbooks To Support Martha

Martha Stewart’s handling of her prison term is working wonders for the Martha Stewart brand. Forbes reports that subscription renewals to her namesake magazine, Martha Stewart Living are 17% better than the magazine industry average.
(thanks to Les at Trylon Communications for the tip)
Kmart has also noted increased loyalty to the Martha Stewart brand sold in their retail locations. But my best source on this phenomenon is my mother. Last week over Thanksgiving my mom mentioned to me how she felt about Martha. We agreed that she got a raw deal, while friends of Dubya, namely Enron jerkoff Kenneth Lay, are at this time free to do as they please. My mom said she intends to buy more of Martha’s products as a means of showing her support. Clearly, she is not alone in this pursuit.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.