Adpulp
Advertising News and Know-How, Since 2004
By David Burn
Josh Spear believes one must understand infinity (no small task) in order to speak persuasively to digital natives. As a 'born digital' consumer, I'm engaging with infinity day in and day out. My inbox is never full. I upload as many photos to Facebook as I damn well please. (Facebook by the way is now the largest photo-sharing site in the world, with users uploading more than 850 million pictures each month). We can …
Continue Reading about The Metaphysics of Modern Communications →
By David Burn
Tomorrow at this time The Denver Egotist won't be what it was. That's because it'll be "The Portland Egotist" for a day. The anonymous creator(s) of The Egotist believe there's a significant market for hyperlocal ad business content, and they intend to discover if their brand can play at lower elevations. I'm honored to be the first outside Colorado to take The Egotist reigns. After tomorrow's Portland experiment, …
By David Burn
Abbey Klaassen at Ad Age notes that LinkedIn is well positioned to capitalize on the downturn in the economy. The professional networking site hit 36 million members last Monday and is adding them at a rate of about one member per second. According to ComScore, it's gone from about 3.6 million unique monthly visitors a year ago to 7.7 million today, which would make it even with Yahoo HotJobs, the third-largest …
By David Burn
By David Burn
Scott Cleland--who works at the nexus of capital markets, public policy and techcom--has a problem with free. He's not the only one. The dotcom bubble ethos that "information wants to be free" is like a gross mold destroying the incentives to create and distribute valuable content digitally. Let's take a analytical slice across both the content economy and the digital "ecommony" in order to fully grasp the …
Continue Reading about Digital Freedom Fighters On the Rise →
By David Burn
Ad agency digs have long been creative, but creative within certain well heeled parameters. Lots of modern lines and Eames inspired furnishings. It's a refined creativity, not circus creativity. But there's an agency in Seattle that refuses to play by those rules, or any rules regarding the business and matters of taste. Wexley School for Girls announces it presence in a dramatic way. Creative spaces in advertising …
Continue Reading about Girls School? Maybe. Reform School? Definitely. →
By David Burn
"Elmore Leonard and Carl Hiassen should be proud, there's finally a writer to carry on their tradition." - James Frey Michael Craven, an ACD at Crispin working on the Microsoft account has a new book out. It's called Body Copy, cleverly enough. According to Adweek, the novel tells the tale of a former pro surfer turned private investigator who investigates the murder of the famous creative director at Gale/Parker, a …
By David Burn
Steve Hall of Adrants is involved in a new project with Blurb, Ammo Marketing and Henry Grey PR. It's called Killed Ideas. The project, in a nutshell, seeks to collect the best "killed ideas" from creative teams in advertising and publish them in a book. "I'll be vetting and selecting the fifty which will appear in the book so I'm kinda excited to be involved," says Hall. Beginning today, frustrated creatives can …
Continue Reading about Good Ideas Don’t Die, They Get Cleverly Repurposed →
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