Advertising News and Know-How
Keith Reinhard is chairman emeritus of DDB. As you might imagine, he's done some amazing work over his 65-year career, and he has stories to tell. Reinhard's appearance on Ad Age's "Ad Lib" podcast provides him a stage to share. Listen to Ad Lib on Apple iTunes. I like how he talks about his original desire to get into advertising and how long it took him to achieve his goal—nearly 10 years. He …
Continue Reading about Keith Reinhard, Ad Legend and Expert Storyteller Spells It Out for Us →
Google-owned YouTube is a wasteland, but like all wastelands, when you brush aside the layers of dirt and debris, you're in the position to discover a gem or two. The video that follows may not meet gem status, but it is a find worth noting here. Tara Walpert Levy is VP of Agency and Brand Solutions at Google. She's the kind of powerful client who can make or break an agency. Therefore, ad execs who want to learn …
Continue Reading about Just Google It: 7 Questions Every CMO Wants To Know →
Do you know what I love about brands that focus on providing utility and/or entertainment to their customers? I love that they are directly answering the age-old question that every customer has, "What's in it for me?" I Pledge Allegiance to McDonald's Lost your passport or cellphone abroad? Just stroll through the doors of one of any of the 194 McDonald’s in Austria, and staff members will provide a 24/7 …
Continue Reading about Burger King and McDonald’s Go Off Script to Create New Value →
Eight years ago, I had an opportunity to speak to a group of marketing pros in Boston about the future of paid content. I was invited to speak by my friend and former colleague, Sloane Kelley, one of the founders of Geekend, an annual gathering now in its 11th year. I had an audio recording from the talk in my files, and this week I finally connected it to the slide deck I presented on that day October day in …
Continue Reading about The Future of Paid Content: Same As It Ever Was →
Orvis was founded in 1856 by Charles F. Orvis in Manchester, Vermont. The company makes high-end clothing and outdoor gear for fly fishing fanatics and bird hunters. Also, certifiable preppies from coast-to-coast prefer Orvis. Like L.L. Bean, Filson, and others in its category, Orvis has long relied on its direct mail catalog. The company mails more than 44 catalog editions each year with a total annual …
Continue Reading about Wear Orvis and Make an Adventure Out of Life →
Where's Charlie Bucket when you need him? Right now, the world could use more arbiters of good. In brand marketing terms, the world could use more CLIF Bars. Whether it’s our food, our planet, or our relationships with our people - CLIF Bar is on a mission to do one thing and one thing only - make it good. This new long-form commercial is good. CLIF Bar is meeting its stated objectives. "We're sorry if …
Continue Reading about CLIF Bar’s New CLIF Hanger Is An Update On A Candy Classic →
When you work in a creative field, you traffic in ideas. For a creative person in advertising, ideas are currency and like cash, fluid and hard to capture. Ideas are also something that people in advertising fight for, steal, glorify, and covet. The thing to know about ideas is they do not accrue value when they are out of circulation. Ideas are only valuable when they are brought to life, and for ideas to be …
Continue Reading about Need to Convince People? Stop Talking and Reach Consensus →
It's 2019 and people are finding their voice and claiming their power, particularly women of color. It's great to see. What is sickening to see is the federal government doing all it can to rip to shreds any law it can find that supports women or people of color. Sadly, these evil and corrosive behaviors are also found in corporate America. Sometimes, that's where the illest practices are incubated and …
Continue Reading about The Swoosh Gets Owned In This New Athlete-Led Takedown →
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