The New York Times examines a new green technology media play that's run by media people, not environmentalists. Apprently like everyone else, we are going green!” wrote Om Malik this week, pretty much owning up to his lack of enthusiasm for the new blog his company introduced, Earth2Tech. “It took a bit to convince Om to go GigaGreen,” the site’s editor, Katie Fehrenbacher, wrote in her introductory post. She said …
Non Sequiturvertising
From the blue collar, no nonsense streets of Cincinnati's West Side. …
Fridayism
"Taking the BS out of PR is like taking the horse manure out of the horse manure." -Al Lewis, Denver Post Columnist …
Another Piece Of Americana Turns To Vanilla
Holiday Inn is cleaning house. Big time. London-based InterContinental Hotels Group is in the process of shedding roughly half the nearly 1,100 Holiday Inn properties it owns, mainly by ending franchise agreements with operators of substandard properties. Andy Soule, a broadcast engineering consultant from Bangor, Maine, stopped staying often at Holiday Inns three years ago partly due to what he calls their …
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Ads Infected With Nasty Viruses
The Wall Street Journal (paid sub. req.) knows how to sell fear (a trait they'll no doubt need under new management). In a development that could threaten the explosive growth of online advertising, hackers have started to exploit security holes in the online-advertising chain to slip viruses into ads. Just going to a site that shows such an ad can infect a user's computer. I'm not saying malicious hackers aren't …
Mad Men: Quick Thoughts
George Parker has a spot-on review of last night's pilot episode of "Mad Men," along with some perspective of what it was like back in those days. Lewis Lazare gives it a C+, calling it "a grim story about the dark underbelly of humanity that has precious little to do with the ad world." Like George, I thought it was good, but not great...of course, a pilot episode just sets the stage and introduces characters. I can …
Try This: Open Your Presentation With A Physics Lesson
You have great ideas and the passion to see them through, but your clients just aren't buying. Is it your fault? Maybe, but there is another strong possibility. American writer, publisher, artist, and philosopher Elbert Hubbard said, "The reason men oppose progress is not that they hate progress, but that they love inertia." Consultant, blogger and author Tom Asacker adds: And to my way of thinking, inertia is the …
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Everything is Miscellaneous
The Wall Street Journal (paid sub. req.) invited the authors of two high-profile books on the Web to an email debate. In one corner, Andrew Keen, who wrote The Cult of the Amateur, argues the Web has become overwhelmed with useless noise. David Weinberger, author of Everything is Miscellaneous, argues that Web 2.0 tools let users filter out irrelevant (or inaccurate) information. Go David Go! We are amateurs on the …




