Try This: Open Your Presentation With A Physics Lesson

You have great ideas and the passion to see them through, but your clients just aren’t buying. Is it your fault? Maybe, but there is another strong possibility.
American writer, publisher, artist, and philosopher Elbert Hubbard said, “The reason men oppose progress is not that they hate progress, but that they love inertia.”
Consultant, blogger and author Tom Asacker adds:

And to my way of thinking, inertia is the silent killer of most businesses and, in some cases, entire industries as well.
Inertia in business, both up and down the chain of decision-making, is no different than inertia in other aspects of one’s life; it has to do with protecting one’s identity, immediate self-interest and interpersonal relationships.
My point is simply this: the main enemy of ideas is not fear of change, but love of the way things are right now. Discomfort be damned.

If we are to be totally honest with ourselves, “the way things are right now” is a constant state of flux. Given that, I see the problem not merely as inertia, but denial of the fundemantal laws of physics.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.