Josh Bernoff of Forrester's Groundswell blog says words are important. He also suggests we stop using one word, "users." Try, just for a day, to stop using this word. You'll be amazed at how differently you think about the world. Web users become people looking for information. Application users become employees trying to get stuff done. Users of your Web site become customers. (Forrester's group focused on usability …
Is It Hard To Sell Yourself?
Ad Age is running an article on Vehix's (they dropped the "dot com" from their name) plan to provide content on the mobile platform and cable TV. Here's an item in the piece that jumped out at me: Glenn Morey, holds the dual position of Vehix chief marketing officer and president of Morey Evans, Denver, Vehix's agency. Talk about integrated marketing! [DISCLOSURE STATEMENT] I worked at Morey's shop for six weeks in …
Crispin Loses Orville
Well, that sure didn't take long. From Ad Age: The agency that "reanimated" the late popcorn founder Orville Redenbacher for ConAgra Foods has lost the brand, along with Slim Jim beef jerky in a $34 million account shift. ConAgra shifted the two brands from Crispin Porter & Bogusky to independent Venables, Bell & Partners, according to people familiar with the accounts. Crispin created a lot of buzz for the brands -- …
Get A Really “Sick” Computer from HP
For more see ControlTheirMinds.com, HP's back-to-school push. [via Adverganza] …
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AAMOF Mobile Is Personal
Allen Adamson, managing director of the New York office of branding consultancy Landor Associates, put together an outline for brands looking to go mobile with their messages. And what brand isn't? Among other things, he says mobile "is very personal." Unlike TVs and PCs, which may be shared with other family members, a cellphone is personal space. As such, tolerance of unwanted content is nil. And while consumers …
Do the Hustle
The Wall Street Journal (paid sub. req.) examines the booming business of outdoor advertising today. In particular, the paper looks at upstart Van Wagner, the nation's fourth-biggest billboard business. With cities increasingly passing restrictions, the number of billboards -- 168,000 nationwide last year -- isn't keeping up with demand. As a result, rents are rising. A large billboard on the Bruckner Expressway in …
Advertising Has Never Been A Subtle Art
The NFL’s Trippin’
Resistance is mounting to a new NFL ruling that forces photojournalists to wear vests with the logos of NFL sponsors Canon and Reebok while shooting games. "It totally goes against our Code of Ethics to force photographers to advertise as if they were some sort of NASCAR vehicle," said John Long, the chair of National Press Photographers Association's Ethics & Standards Committee. "We are independent gatherers of …
