Crispin Loses Orville

Well, that sure didn’t take long. From Ad Age:

The agency that “reanimated” the late popcorn founder Orville Redenbacher for ConAgra Foods has lost the brand, along with Slim Jim beef jerky in a $34 million account shift.
ConAgra shifted the two brands from Crispin Porter & Bogusky to independent Venables, Bell & Partners, according to people familiar with the accounts. Crispin created a lot of buzz for the brands — not all of it positive — as ad reviewers, blogs and the general public debated the relative creepiness of the computer-generated pitchman quickly dubbed “Deadenbacher.”

Can we finally bury the idea of bringing dead people back to life in commercials?



About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.