Advertising News and Know-How
By David Burn
Pearl Jam, a band famous for taking stands, is taking another. During last Sunday's headlining performance at Lollapalooza in Chiacgo, censors at AT&T's Blueroom deleted two lines from the live (but time delayed) webcast that were critical of President Bush. During the performance of "Daughter" the following lyrics were sung to the tune of Pink Floyd's "Another Brick in the Wall" but were cut from the webcast: - …
Continue Reading about Note to AT&T: Don’t Piss Ed Ved And His Buddies Off →
By David Burn
Much is made of contextual advertising and the various incongruities it creates. Well, here we have a rough juxtaposition in print. Liberal activist Susan Sarandon and The Wall Street Journal. I'd argue the fit was poor prior to Rupe's $5 billion takeover of Dow Jones, but now the match is farcical. …
Continue Reading about Wouldn’t Sarandon’s Journal Be A Moleskine? →
By David Burn
"The realization that shopping was getting cast in a specific—yet broader—cultural context made me curious about the role of shopping in modern American life." -Meg Kinney Meg Kinney, Executive VP of Strategic Planning at The Integer Group, is a former colleague of mine. Her investigation of shopper culture is now available as a PDF from Hub Magazine, a Reveries.com publication. A Flash version with embedded video …
Continue Reading about Power Point Is The New Business Book →
By David Burn
From the Netherlands comes "the ultimate, nonintrusive, cutting-edge, most incredible advertising method available" on the internets today... That's right, Peel Away Ads can be yours for the amazing low price of $37. Why wait until the price goes up to $97, or even $197? Do it NOW for just pennies on the dollar... [via Truemors] …
By David Burn
image courtesy of Flickr member, Laughing Squid According to Scott Beale, San Francisco artist "Chicken John" Rinaldi, wants to run for mayor, but needs to raise $5000 by 5pm this Friday, August 10th in order to be on the ballot. To meet this monetary demand from the city, Chicken scraped together enough money to run the ad above on page 19 of the August 8th edition of the San Francisco Bay Guardian. In the ad, …
By David Burn
Looking for a client who understands the social media sphere of influence? Universal Studios has (at least) one such creature. photo courtesy of Flickr user, FPRA Cynthia Gordon, VP of Corporate Communications and TV Program Development at Universal Studios, speaking at the Florida Public Relations Association annual conference, described how Universal tapped bloggers, appropriate web sites and YouTube to market …
By David Burn
"If Web 2.0 is like golf, then a blog is a nine iron, while a micro-blog is a putter. It's all still golf, but bloggers are starting to mix it up, and the course is changing." -Steve Rubel in Ad Age …
Continue Reading about The Micro Persuader On Twitter-like Applications →
By David Burn
The Red Cross found itself in the middle of a branding tussle inside a Manhattan courtroom yesterday. According to The New York Times, Johnson & Johnson and the American Red Cross have shared the red cross symbol amicably for more than 100 years — Johnson & Johnson on its commercial products and the American Red Cross as a symbol of its relief efforts on foreign battlefields and in disasters like floods and …
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