The Wall Street Journal (paid sub. req.) is looking at the battle between two rich as shit companies striving to get even richer, a process which is about to make a bunch of other people--including Mark Zuckerberg, a Harvard dropout like Bill Gates--extremely rich. Microsoft in recent weeks approached Facebook with proposals to invest in the startup that could value the fast-growing site at $10 billion or higher, …
Happy Advertising Week!!!
Alas, there will be no parade of icons, as The New York Times reports: Since 2004, consumers have been asked each year to vote for their favorite characters to join a “Walk of Fame” on Madison Avenue. Among the nine icons elected so far: the Aflac duck, Mr. Peanut and Tony the Tiger. The first three years, organizers of Advertising Week also put on parades in Midtown that featured costumed versions of the nominated …
More Minneapolis Mayhem
Erbert & Gerbert's Human Flip Book was created by Colle+McVoy in Minneapolis. Erbert & Gerbert's is a quirky sandwich shop with 46 Midwest locations. …
Writing The Book On Processed Meat
You (Dan Armstrong and Dustin Black) work in Minneapolis surrounded by advertising greatness at every turn. Lions are being won, names made, etc. But you, in your infinite wisdom, have pulled the SPAM card. You and your creative partner are tasked with making the Hormel brand attractive to its intended audience. Yes, there is such a thing. So what do you do? You write the book! …
Morning Conundrum
According toTNS Media Intelligence, top brewers cut measured media spending a whopping 24%, about $131 million, during the first six months of 2007, following a 12% cut during 2006. At the same time, the brewers insist they haven't cut spending at all -- and in many cases have increased it. They maintain those beer bucks are flowing into less-traditional sponsorship and promotional activities that services such as …
Your Privacy For Free Phone Calls
Pudding Media, a start-up based in San Jose, Calif., is introducing an Internet phone service today that will be supported by advertising related to what people are talking about in their calls. Say again? Pudding Media eavesdrops on phone calls in order to display ads on screen that are related to the conversation. Voice recognition software monitors the calls, selects ads based on what it hears and pushes the ads …
The Sexy Side of AdSense
image courtesy of Flickr user kk+ …
Montgomery, Alabama Is As American As It Gets. Think About It.
Earlier this month, we took note of Goodby's carless print ads for Hyundai. Now the foreign car company's Think About It campaign is playing on TV and the intertubes. I like the site. It's clean, the copy sings and the music is right. But there are no participatory media options. I know Apple's cinema display makes overworked art directors think the web is cinematic. And it is, as Goodby proves here. But with no …
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