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Advertising News and Know-How

Advertising News and Know-How

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MDC Likes A Loose Grip, But Crispin’s Success Could Make Them Grabby

Matthew Creamer of Ad Age speculates on an ownership struggle at Crispin. This year, MDC Partners has the option to raise its stake in Crispin from 49% to 60%, according to financial filings. In 2008, the stake could be increased to 77%. MDC has deferred these options in the past and could do so again. If it doesn't, say people close to the agency, it could encounter friction with a creative shop that not only values …

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Why Are These Newsmen Laughing?

These newsmen are laughing because they don't work for a newspaper owned by Wall Street moneymongers. Rather, the St. Petersburg Times, Florida's largest circulation newspaper, is owned by Poynter Institute, a not for profit organization. “We don’t put out a newspaper to make money,” says Paul C. Tash, the chief executive of the Times Publishing Company, which oversees the paper. “We make money so we can put out a …

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What Hayden Said

At the Advertising Week CEO Summit this week, Steve Hayden, Vice-Chairman of Ogilvy & Mather Worldwide, said, "The Internet is vast, brutal and cruel and clients have to toughen up." Hayden worked on the TV show "Welcome Back Kotter" before joining Lee Clow's team at Chiat/Day, where he helped create the famous "1984" Apple spot. Hayden joined Ogilvy in 1994 to work on IBM. [via Adverganza] …

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A Disturbing Image Provokes Action

image courtesy of That Other Blog Isabelle Caro, a 27-year old French woman who weighs just 68 lbs has suffered from anorexia since she was 13. She's also the star of a highly charged new ad campaign from Nolita, an Italian fashion label. Double-page spreads of the ads, which brutally expose her and her disease, debuted Monday in major Italian newspapers along with prominent downtown billboards in cities such as …

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Once Upon A Time, Bloggers Were The Pajama-Clad Enemy Of Mainstream News Organizations

Editors Weblog reports that the venerable British magazine, The Economist, is leaking tips and stories to influential U.S. bloggers as a buzz building mechanism. "What we've found to be very successful for getting views is to actually engage with bloggers," said Mike Seery, chief information officer of The Economist Group. "In the US we identified the 100 most important political bloggers and we effectively give them …

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Apple Attacks Unlocked iPhones

Image courtesy of Flickr user, chealion Bummer, dude. Apple is fighting those who would dare to hack their precious iPhone. The New York Times' Bits Blog puts it this way: There is something futile about the way Apple appears to be fighting some of its most ardent fans. A VC says: Reports that Apple is "bricking" phones with their 1.1 update are outrageous to me. I realize that Apple has a business deal with AT&T and …

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Someone Has To Provide Energy. It Might As Well Be Chevron.

Ad Age shows that even the most heinous of industries can--with the help of clever ad men and women--turn perception on its head. It's an ambitous road, turning something as dirty as oil into a cause that benefits humanity. But that's what Chevron intends to do. Roughly 10% of Americans "hate us and our industry and there's nothing we can do to change their minds," said Helen Clark, Chevron Corp.'s manager of …

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