Once Upon A Time, Bloggers Were The Pajama-Clad Enemy Of Mainstream News Organizations

Editors Weblog reports that the venerable British magazine, The Economist, is leaking tips and stories to influential U.S. bloggers as a buzz building mechanism.

“What we’ve found to be very successful for getting views is to actually engage with bloggers,” said Mike Seery, chief information officer of The Economist Group.
“In the US we identified the 100 most important political bloggers and we effectively give them content before it’s published in print, so that it builds a buzz around the thing before it’s there.”



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.