Advertising News and Know-How, Since 2004
By David Burn
Standard & Poors' investing newsletter The Outlook says blogs are "dazzling the eyes of major media publishers as the next takeover targets." Blogs--especially the big-name brands such as TechCrunch, Gawker, GigaOm, Boing Boing, and the Huffington Post--appear to have attractive business models. This is good news for traditional media companies that are being marginalized online and off, and are hoping to catch up …
Continue Reading about The Bloatosphere Is Ripe for Acquisition →
By David Burn
By David Burn
According to Ad Age, Facebook Co-founder Dustin Moskovitz said his company is offering new mobile software for use on the BlackBerry Curve smartphone. Facebook mobile users can push photos, posts or other comments to friends also using the devices. T-Mobile USA is the first wireless carrier to offer the new Facebook for BlackBerry application, which is free to subscribers. "Mobile is the next frontier," Moskovitz …
By David Burn
Google pissed a bunch of content producers off this week by adjusting their Page Rank algorithm. Apparently, the G men don't appreciate sidebar links, a.k.a. blogrolls. You'll note the blogroll here is quite extensive. Accordingly, AdPulp's Page Rank was lowered. Technosailor has a good response to the negative adjustments. For bloggers who are not sure what to make of this whole thing, I’d say ignore it. Don’t worry …
By David Burn
ClickZ had a party on Wednesday night to celebrate 10 years of innovation and excellence in online marketing and advertising. They invited author and academic Douglas Rushkoff to speak. Rushkoff exhorted marketers to convince their clients to come up with compelling products. "Teach them how to get back into the business they are in," he said. "Then you don't have to make up a story about them." I'm attracted to …
Continue Reading about Want To Put Agencies Out of Business? Make Better Products. →
By David Burn
[via Hill | Holliday] …
By David Burn
"I resent going to France to celebrate advertising." -Lee Clow Lee Clow is not the kind of leader who is content with thinking big. He must do big. Which is why he's intent on creating a new epicenter for advertising hedonism in Cabo San Lucas, Mexico. The surf is also radically better there. The concept of the show, as Clow sketched it, is to honor media arts in any form. He pointed to the need to recognize media …
By David Burn
Other than SXSW, I don't go to a lot of conferences. But I'd like to pick up the pace a bit and Futures of Entertainment 2 looks too good to pass up. …
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