ClickZ had a party on Wednesday night to celebrate 10 years of innovation and excellence in online marketing and advertising.
They invited author and academic Douglas Rushkoff to speak.
Rushkoff exhorted marketers to convince their clients to come up with compelling products. “Teach them how to get back into the business they are in,” he said. “Then you don’t have to make up a story about them.”
I’m attracted to this kind of lofty message. Yet, I can’t help but chuckle. Most agency pros are unable to help their clients grasp the intricacies of marketing communications. Trying to help them reinvent their product or service offerings seems, at least on the surface, an esoteric idea that could only be cooked up in a school.
