Day of the Iguana

“I resent going to France to celebrate advertising.” -Lee Clow
Lee Clow is not the kind of leader who is content with thinking big. He must do big. Which is why he’s intent on creating a new epicenter for advertising hedonism in Cabo San Lucas, Mexico. The surf is also radically better there.
The concept of the show, as Clow sketched it, is to honor media arts in any form. He pointed to the need to recognize media ranging from viral videos on YouTube to branded T-shirts.
Instead of gold lions, this new media arts festival will issue gold iguanas.
[via Adweek]



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.