Adpulp

Advertising News and Know-How

Advertising News and Know-How

Learn from the Legends

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Adweek To Drop “Week” From Its Editorial Calendar

Catharine P. Taylor didn't welcome the news that Adweek—a media brand she invested years of service in—is moving from 52 issues to 36 issues a year. ...I would've expected something, well, a lot less half-baked than the wimpy, weak-on-detail, so-called announcement that came out on Tuesday. From a publication that prides itself on carving through spin, it was embarrassing—a misleading headline that said, "Adweek to …

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Not Dean & DeLuca (But Might As Well Be)

Sally Quinn and her son, Quinn Bradlee The New York Times "Sunday Styles" section gave Costco some free advertising today, and the paper even managed to fill the unpaid advertorial with inside the beltway celebs. To its benefit, Costco has carefully fashioned an upscale-downscale image, and their stores do better in high-end locations, said the company’s chief financial officer, Richard Galanti. In the Washington …

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Marketing That Matters–Advertising 101 For The Green Crowd

I've never worked on the client side, nor have I ever started a business, so I don't quite fit into the intended audience of Marketing That Matters: 10 Practices to Profit Your Business And Change The World by Chip Conley and Eric Friedenwald-Fishman. Nevertheless, it's a good primer on marketing for anyone building a brand from scratch, particularly if you want to run a business that emphasizes social …

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The Mobile Web Is All Thumbs (For Now)

Michael Fitzgerald of The New York Times looks at the present day failure of the mobile web. Data will make up only 12 percent of average revenue per user in 2007, far below the expected 50 percent, according to Caroline Gabriel, an analyst at Rethink Research. Similarly, surveys by Yankee Group, a Boston research firm, show that only 13 percent of cellphone users in North America use their phones to surf the Web …

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The PG Version of “Sex in the City”

Stuart Elliott of The New York Times looks at how Pepperidge Farm is migrating from the typical consumer packaged goods site to a community site called Art of the Cookie, which purports to offer women social connections through cookies. “We started with this notion of wanting to move our communication with our consumers from telling them about us to having a dialogue with them,” said Michael Simon, vice president and …

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Have A Napkin

I like it when an agency uses its creative facility to make something other than ads. It needn't be a world-changing idea. Sometimes something simple, but elegant, can do the trick. Euro RSCG New York has accomplished this with their new Napkin Notebook, available exclusively at Museum of Modern Art. …

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