Advertising News and Know-How
Moms need magic sauce to help them navigate the chaos of raising kids. Yoplait seeks to provide it. https://youtu.be/YPcCYRvYAQY The brand's new "For Big Little Wins" campaign from Pereira & O'Dell is about celebrating little moments when kids accomplish great things. https://youtu.be/uGY4VwFjsmE According to the brand, Yoplait helps moms get more little wins and celebrate those little wins that are …
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Writers need champions like Andy Greenway, executive creative director at Dentsu Singapore. He's a person who believes deeply in the power of writing to change the course of a business and the world for the better. "Great writing is the foundation of progress," he posits. Greenway also argues that "A great creative agency is built on the back of its superior writing ability. Writing that makes a difference. A …
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Adland, like so much of corporate America, is a place where egotists go to gain control. Many of us have worked for royal pains in the ass, and some of us have been the royal pain. This is why I appreciate Rob Reilly's recent confession and recommend this talk for all people who manage creative teams. The global creative chairman for McCann Worldgroup calls himself a "recovered asshole" in this Ad Age podcast. …
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People love sparkling water. Sparkling water is a thing. Therefore, the sparkling water market is getting crowded. Mexican-made Topo Chico (now owned by Coca-Cola) is dominant throughout Texas, but in Austin, there are five local choices and La Croix ain't on the menu, much less Perrier. Big Swig Sparkling Water, Rambler Sparkling Water, Richard’s Sparkling Rainwater, Sway Water and Waterloo Sparkling Water …
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Satire is salve for the witty. Novelist, Creative Director and Freelance Copywriter, Kathy Hepinstall Parks, is witty. This is how she rolls on LinkedIn: Her second point makes me laugh: "Talk about brand identity, brand engagement, brand evangelism, and what Brandeis taught you about branding with brandy." Clearly, LinkedIn is laughable at times; yet, millions of professionals, a.k.a. thought …
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Tom Steyer, who has been gaining influence with his NeedToImpeach TV commercials is now a candidate for the Democratic presidential nomination. Let's hear him speak his mind in this announcement video. https://youtu.be/Q0pFvLtryd0 [bctt tweet="For a rich white guy, Steyer knows how to speak fluent populist. " username="adpulp"] How does he get away with being so down to Earth? Maybe it's because in San …
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Ernie Schenck, legendary copywriter/creative director and Communications Arts columnist, is not scared. And that's the problem. How many dangerous ads have you seen lately? How many dangerous ideas? The kind of ideas that dare CMOs to open the door and let them in. The kind that could just as easily bite a client’s head off as they could make her look like a genius. I don’t see that kind of creative anymore. Scary …
Redirection is the new black. According to Patrick Berlinquette, founder of the search engine marketing consulting firm Berlin SEM, Google conducted an experiment in meant to confront online radicalization. While the intent was benign, the methods of this digital madness are available to all. With redirection, marketers swerve your monetizable desperation. But we can also swerve something bigger: your …
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