The iconic VW van is 60 years old this year. DDB Paris is celebrating the fact with a poignant series of throwback ads. [via Adland] …
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The Long and Rewinding Road
There's a new metric in town—how many times a Super Bowl spot gets rewound. According to The New York Times, in homes with the TiVo video recorder service the commercials got a higher audience than the game. Todd Juenger, vice president and general manager for audience research and measurement at the New York office of TiVo, said, “There is rewinding and multiple viewing of the ads” on Super Bowl Sunday. It’s one of …
BTW
Adweek upgraded their site design. …
Bill Cosby on the First Law of Advertising
“The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague.” There’s joy in Gotham City today, and more than a little pride, but none of it should be felt by Super Bowl XLII advertisers or their agencies. Last night’s performance was disappointing and instantly forgettable. From heart-warming Budweiser Clydesdales, a viewer created Doritos ad, and Justin Timberlake to …
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A Stick In Bud Light’s Eye
Miller Brewing took out a full page ad in USA TODAY today to congratulate A-B. This is what it says: Dude! Did you really spend $18 million on the big game? Congratulations on your USA TODAY Ad Meter success, Bud Light. This certainly calls for beer. An award winning beer. A beer with more taste and half the carbs of Bud Light. A nice cold Miller Lite. Ninety million plus people aren't going to see this print ad, but …
Welcome to Perfectville, Population 1
See RBK for behind the scenes action and Super Bowl XXLII gear. …
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Go (See Danica Patrick Undress) Daddy
GoDaddy makes a habit of making Super Bowl commercials that don't air during the Super Bowl. The spot that did air last night promised viewers more if they'd just click over to GoDaddy.com. According to Ad Age, a record two million people took the GoDaddy challenge. "For us, because we're an internet company and we sell domain names, there's no way we can really explain what we do in a commercial. We had to get …
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Earth To Ad Peeps
Check out Bob Garfield's Monday morning lead: And advertising people wonder why the public views them with contempt. The industry's annual showcase Sunday featured commercials that peddled soft porn, sold soda pop as a drug, trivialized charitable causes, ridiculed ethnic Americans, terrified small children and contemplated running over a sissy with a car. Garfield makes me laugh, even though the cluelessness he …
