Advertising News and Know-How
By David Burn
Newspapers and record companies are experiencing the awesome power of disruptive technology, but not like Polaroid. image courtesy of Look Closer According to The Boston Globe, Polaroid plans to make only enough film to last into next year before shuttering its factories. Polaroid chief operating officer Tom Beaudoin said the company is interested in licensing its technology to an outside firm that could manufacture …
Continue Reading about Polaroid Slides Down Far Side of Bell Curve →
By David Burn
The New York Times is looking at the rise of "off-air reporters" armed with video cams on the campaign trail. Originally hired to cut expenses — their cost is a fraction of a full television crew’s — these reporters, also called “embeds,” have produced a staggering amount of content, especially video. And in this election cycle, for the first time, they are able to edit and transmit video on the fly. As a result, the …
By David Burn
According to The New York Times, the Facebook group “How to permanently delete your facebook account" has almost 4,300 members and is steadily growing. “It’s like the Hotel California,” said Nipon Das, 34, a director at a biotechnology consulting firm in Manhattan, who tried unsuccessfully to delete his account this fall. “You can check out any time you like, but you can never leave.” “The thing they offer …
By David Burn
Cherryflava points to a story in Architectural Record about design firms working to foster a culture of innovation. Hire naive misfits who argue with you; encourage failure; avoid letting client input limit your vision; and fully commit to risky ventures. This is an extreme approach to fostering innovation in an otherwise relatively static office environment that was proposed by Robert I. Sutton. Writing in the …
By David Burn
The Wall Street Journal was working late last night, as they posted a short but important business story at 2:29 a.m. Yahoo Inc.'s board plans to reject Microsoft Corp.'s unsolicited $44.6 billion offer to acquire the Web giant, a person familiar with the situation says. After a series of meetings over the past week, Yahoo's board determined that the $31 per share offer "massively undervalues" Yahoo, the person said. …
By David Burn
If you're currently growing up in New York City, you can get a big head start on a career in advertising. In the mold of Fiorello H. La Guardia High School of Music and the Arts, starting next fall there will be a new public high school in Brooklyn for those interested in pursuing careers in advertising. According to Ad Age: The New York City Department of Education has approved the High School for Innovation in …
By David Burn
Hugh MacLeod, who occasionally consults for Microsoft, has some interesting thoughts on their pursuit of Yahoo. The thing that might save MSFT long-term is a massive infusion of Silicon Valley DNA. That's why I think they're offering Yahoo the $40billion. All companies, no matter what the size, have a their own, unique cocktail of four different forms of capital- Financial, Intellectual, Technical and Cultural. …
By David Burn
[via The Denver Egotist] …
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