Agencies are regularly asked during new client presentations, or offhand over dinner, if they have experience marketing to the Hispanic community. It's "the other" hot topic, along with online ad spending. Lou Lopez, VP, consumer and business insights at Synovate told Ad Age: "A big thing is how you treat Hispanics," Mr. Lopez said. "Hispanics expect to form a relationship with their bank. American consumers are …
It’s Not An Ad, I Promise
According to BusinessWeek, big brands are looking to widgets to cure some of their banner ad ills. A&E, Electronic Arts, Viacom's Paramount Pictures, Sony Pictures, Gap, Hewlett-Packard, Hallmark, and Blockbuster are among the businesses hoping to spread a marketing message or raise brand awareness through widgets. "Content and functionality are the new creativity—it's not about whether you have a whiz-bang rich …
Dear AdPulp Readers Who Work In PR,
Just how typical are guys like Mark Penn in your industry? 'Cause the controversy du jour today is this story in the LA Times about Penn's role in the Clinton campaign: As the campaign faces a make-or-break moment, some high-level officials are trying to play down their role in the campaign. Penn said in an e-mail over the weekend that he had "no direct authority in the campaign," describing himself as merely "an …
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Made In Massachusetts
Cons are 100 this year. Gary Koepke, the cofounder and executive creative director of Boston-based ad agency Modernista! says, "They've always been around in my life. They're a fixture, like family . . . it's like an archetype now - like a cross or an old Coca-Cola label." [via The Boston Globe] …
Vote Esrati Tomorrow
Good luck to our friend David Esrati, running for Congress in Ohio's 3rd district (Dayton & surrounding areas). Seeing as how his major opponent is giving out literature from 2004 with a new date penciled in, it's clearly time for someone with fresh thinking. …
What A Waste
According to World Advertising Research Center, marketers worldwide believe that 65% of their marketing spend had no discernible effect on consumers in 2007. Asi Sharabi of No Man's Blog believes "marketers are trapped in a vicious negative feedback of ineffective campaigns and ineffective measurements." What's your read? Would improved measurement allow you to get more creative? …
Watching The River Flow
According to The Washington Post, Marriott.com is one of the top 10 e-commerce sites for sales, bringing in more than $5.2 billion in 2007. Not bad for a firm whose CEO, Bill Marriott, does not use a PC. …
Ad Blogs Get An Examination From The NYT
In the wake of Paul Tilley's suicide, advertising industry blogs are getting a closer look, including some quotes from George Parker. From today's New York Times: After Mr. Tilley’s death was reported, the comments beneath the AgencySpy blog posting turned sharply to recriminations from people identifying themselves as friends, colleagues or relatives of the DDB executive. “You should all be ashamed. Because you …
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