Copywriter, blogger, cartoonist and marketing consultant, Hugh MacLeod, has a book deal. His online manifesto, "How To Be Creative," has been picked up by Portfolio Books. I am happy to report that I have just signed a book contract with Portfolio Books [a Penguin imprint] to develop it into a book. Portfolio, by the way, is the same imprint that publishes Seth Godin's books. We even have the same editor, and I'm …
Nice Concept: Sustainable Innovation
Research in Motion founder Mike Lazaridis spoke to BusinesWeek about innovation, management theory and other hot topics of the business day. Here's a small part of what he has to say: If you really want to build something sustainable and innovative you have to invest in R&D. If you build the right culture and invest in the right facilities and you encourage and motivate and inspire both young and seasoned people and …
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What’s On Your Clients’ Minds
The Association of National Advertisers has once again asked 157 senior marketers what their top priorities are. For the second year in a row, the number one response was integrated marketing communications. Here's how CMOs and other senior marketers see their challenges: 1. Integrated marketing communications 2. Marketing accountability 3. Aligning marketing organization with innovation 4. Brand …
When A Book Is An Ad
According to The New York Times, Charm!, a book written by a character on ABC's soap “All My Children” is doing well at retail, having sold 100,000 copies since its debut in February. The book also appeared on the New York Times best-seller list. Naturally, a fragrance called Charm, which is a product of the cosmetics company in the novel as well as a plot point on the soap, will be on sale in Sears stores …
Clip, Redeem and Save More Than Money
A few days ago I was wondering about P&G's FSIs and what, if anything, they had to do with content. In order to extend the dialogue on this topic, High Jive kindly clipped the following images from yesterday's paper and sent them AdPulp's way. Here's what High Jive is saying about these content-infused FSIs: P&G has been taking a “magalog” approach to their FSIs, attempting to make them feel like brochures. I know …
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Dearest Customer, You’re Really Just a Target of Some Brand’s Accountability Strategy
Can TV adjust itself to the realities of direct marketing? TV doesn't have much of a choice, experts say. Advertisers continue to demand greater targeting and accountability as the growth in Internet advertising heats up competition for budgets. Comcast and Starcom MediaVest now have some data to push things in that direction. Conducting a 16-month study, they found that households that had TV ads targeted to them …
Acme Widget Content Co.
Ad Age is running an article on the former chief operating officer at WPP's Alliance, David Caruso. Caruso has started a new agency, Acme Content Co., dedicated to branded entertainment. "I felt in a big agency [branded content] still wasn't being treated with the respect and thought leadership that the other disciplines were," he said. "It was still sort of a black sheep." Part of the value of having an independent …
Absolut Redraws The Map
Here's an Absolut ad running in Mexico: The LA Times reports: The billboard and press campaign, created by advertising agency Teran\TBWA and now running in Mexico, is a colorful map depicting what the Americas might look like in an "Absolut" -- i.e., perfect -- world. The U.S.-Mexico border lies where it was before the Mexican-American war of 1848 when California, as we now know it, was Mexican territory and known …
