What’s On Your Clients’ Minds

The Association of National Advertisers has once again asked 157 senior marketers what their top priorities are.
For the second year in a row, the number one response was integrated marketing communications.
Here’s how CMOs and other senior marketers see their challenges:
1. Integrated marketing communications
2. Marketing accountability
3. Aligning marketing organization with innovation
4. Brand building
5. Media proliferation
6. Advertising creative that achieves business results
7. Consumer control over what and how they view advertising
8. Attracting and retaining top talent
9. Globalization of marketing efforts
10. Multicultural marketing
The creative professionals in our audience will, no doubt, be thrilled to see number six in that sub top-five slot.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.