Perez Hilton is taking over. His site drew 2.8 million unique visitors in February, according to comScore Inc., making it the ninth-most popular entertainment-news site in the U.S. According to The Wall Street Journal, the ubiquitous purveyor of celebrity gossip on the Internet, is now expanding his empire to the airwaves. Starting May 5, the blogger, whose real name is Mario Lavandeira, will have his own twice-daily …
This Surf Report Brought To You by Quicksilver/Roxy
The 30-second spot might be out of vogue at the moment, but that's not a concern when you work on a brand that's deep into lifestyle marketing. When you're on a brand like that, you can make an entire film. Without leaving the ad biz for Hollywood. Fresh Creation points to one such film from Roxy, Quicksilver's womens line of surf gear. Steve Hall at Adrants says, "who doesn't like to watch girls in bikinis surf, …
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Is A Fake Ad That Calls Itself Out, Still A Fake? Put Another Way, Is It A One Show Winner?
Embody Fearlessness
Steffan Postaer has been warming up on his blog, Gods of Advertising, for the past few months. Today he put hot iron to flesh in a post about fear. By definition the creative process is fearless. Scared people don’t make anything well except walls and weapons. Humphry Davy and Thomas Edison did not invent the light bulb to put out a fire. They were looking forward, which is what creators do. Invention is the …
Finding Art In A Common Retail Practice
There are a multitude of ways to resist modern corporate culture. One can turn the TV off, walk to work or live off the grid. If one is an artist, there are even more options. Chris Held is an artist. Today’s highly refined marketing machine appeals to our personal hopes, wants, needs, and dreams to effectively entice us to the point of purchase. Advertisers have found such success by making many of the same promises …
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Buying Ads On Yelp Is The Thing To Do
Sarah Lacy, the BusinessWeek writer who caused a melee at South By last month, turns her attention from Facebook to Yelp for the moment. Yelp's real Web 2.0 bragging right is its business model. Unlike many companies in its peer group, Yelp provides a compelling advertising platform. People go there intending to make a transaction—say, find a Thai restaurant in New York or an accountant in San Francisco. And it's …
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Listening Skills New Requirement For Brands
According to Adweek, Chrysler is introducing a new customer-centric corporate tagline: "If you can dream it, we can build it." The campaign addresses topics, such as quality, fuel economy and safety. One print ad asks, "What exactly are the qualities of quality?" and features a lengthy essay on the topic that talks about "putting the customer back in charge." The new tagline appears at the end. "[The campaign] is …
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Your Mobile Is A Barcode Reader
American mobile marketing firms are looking to Asia and Europe for inspiration. They may have found it in QR codes, as mobile ticketing, payment, ID verification and other location-based uses are being invented for this technology. But are the funny looking barcodes catching on in this country? The New York Times says no, not yet. A company called Mobile Discovery, based in Reston, Va., is conducting the test at …
