Joi Ito is venture capitalist with interest in Creative Commons, Digital Garage, Technorati, WITNESS and Six Apart. …
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Media Entities Rockin’ The Gold Teeth
Two of the nation's most prominent African-American media organizations--Radio One (a division of Interactive One) and AllHipHop.com--today announced a five year deal to create the largest and most scaleable online advertising network targeting African-American consumers. The combined traffic of both entities will give advertisers access to more than 4 million monthly unique visitors and over 500 million page …
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Big, But Free From Holding Co.’s Clutches
Looking at 2007 earnings reports, Ad Age notes the health of the industry's top indies—Richards Group, Doner, Wieden + Kennedy, RPA and Cramer-Krasselt in particular. In terms of U.S. revenue, the hardest-charging independent is Chicago-based Cramer-Krasselt, which grew domestic revenue more than 16% last year to $137.2 million, thanks partly to account wins such as Porsche, Zantac and Bissell. C-K's revenue grew …
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Y&R’s New Creative Leader On Reinvention And Other Topics
Sampling Is A Tactic Brands Can Sink Their Teeth Into
Honest Tea is a product you might like, if you try it. To that end, the brand seeks to provide 2 million free samples this summer, according to Ad Age. "How many messages are people hit with every day?" asked Seth Goldman, founder of Honest Tea, which is 40%-owned by Coca-Cola. "It's the quality of impressions [that are important], if you were to look at conversions to consumers," said Mr. Goldman, whose brand is …
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The Kings’ Ransom
I've always argued that the great majority of agency personnel who add value to America's biggest brands are grossly underpaid. The thought is that the copywriter, art director or account person who consistently delivers million dollar ideas to the brand(s) in their care, rarely sees that fact alter their own compensation in proportional ways. Of course, none of that applies to this bunch. They're getting paid. [via …
Serving Customers In An Interconnected World
Brian Morrissey of Adweek is writing about Web 2.0 companies that are built on customer-centric models. He names Zappos, Etsy, Threadless, Craigslist and Yelp as leading examples and gives his piece depth by describing the lengths Zappos goes to engage with customers. But there's something else in the article that I'm attracted to. Google's home page may have nothing but a search box and links to Google's services -- …
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Ideas Are Infinite
Sally Hogshead writing in Ad Age says "there's no such thing as the idea." If you can break out of the mind-set that you have to create that one almighty concept, you can stay more open to client feedback, integrate other media platforms and forage outside of your comfort zone for creative thinking. This is good advice. Too many times I've watched in horror while creative staff impaled themselves on a sword for …
