Stowe Boyd can't be bothered with long form come ons. So he invented the micro pitch, which he calls Twitpitch after Twitter, of course. I can't believe what a pain in the ass it still is to do something as basic as trying to schedule meetings with startups at a conference. All companies who would like to have a meeting with me, need to send me a Twittered description of the product. Yes, please Twitter it to me at …
Curtains Up
According to Ad Age, Digitas is getting into the branded-content game with the launch of a new offering called The Third Act. Third Act will develop and produce branded-content ideas and manage distribution strategies for the content. It sits under the umbrella of Digitas, part of Publicis Groupe, and will serve both Digitas clients and its own roster. The unit will be run by senior VP-managing director Stephanie …
Feeding Bands And Music Fans Since 1953
Back in the day, I used to find myself at Denny's late night, after a Dead show. So, when I learned that Denny's is supporting emerging bands with it's new All Night Diner campaign, I took note, for seldom do promotions fit the brand this well. The program called "Adopt-a-Band" provides free meals, promotional support, and concert after-parties (at Denny's locations) to adopted bands on tour across the U.S. Michael …
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Seven Outposts, One Money-Making Philosophy
Rance Crain has been talking to Eric Mower of Eric Mower & Associates about the consolidated bottom line. Key to understanding his strategy is that he operates his offices with a consolidated bottom line to "eliminate the forces of nonintegration," as he nicely puts it. "When everyone in an agency organization realized that their interests -- and those of their clients -- are best served through collaboration, …
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A Branded Day
How was your day? Dear Jane Sample decided to summarize her day in logos: Looks like a fairly eventful day to me. …
Is It My Machine, The Network or Twitter?
IsTwitterDown.com is a site with a singular purpose—to tell Twitterholics whether the service is down, or not. Right now, the answer is, "Yes," Twitter's down. …
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Double, Double Toil and Trouble; Fire Burn, and Caldron Bubble.
You may have heard that current and former Fallon creatives are melting down their precious hardware. According to Creativity, the award show statues will be made into a nameplate for the new office Fallon moves into next month. "We think it's a cool alternative to filling a lobby with a shelf to showcase awards," said Fallon's new ECD, Al Kelly. Atom Pechman of Form From Form will do the honors. Kelly said, "We …
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Major Disconnect
Steve Rubel reminds us that there are millions of Americans missing out completely on the internet boom. …
