Fast, We Need A Strategy

Richard Huntington writes clean sentences and places them on his site, Adliterate, for our enjoyment.

The business world has little time for the desperately bright, painfully academic, socially inept and ponderous planner.
Indeed, in our time squeezed environment it is tough to make the case for strategy at all.

See what I mean?



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.