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While HIPPOs Wallow

hippo.jpg
I loathe acronyms. Except this one: HIPPO.
According to Ad Age, Avinash Kaushik, Google’s Analytics Evangelist deploys the acronym in in front of hundreds of HIPPOs gathered to hear him speak.
A HIPPO, or Highest Paid Person’s Opinion, can be an obstacle to success on the web, argues Kaushik. Despite mounds of data, Mr. Kaushik thinks HIPPOs are the “least closest to the customer.”
Naturally, Google Analytics can help. “We want to be the company that really lives the spirit of accountable advertising,” he says.

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About David Burn

David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.

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  2. David Burn says

    Thanks Rich.
    Since #3: Become an Office Politics Expert. ain’t gonna work for me, I’ll have to focus on the other options.