Drew Neisser and Jonah Bloom, like most business travelers today, need to get their charge on. Bloom describes the scene: After about half an hour of staring at the space where a plane should've been, we're granted the announcement we knew was coming: The 3:30 p.m. out of LAX is now the 4:50 p.m., which we all know means it's really the 6-something p.m. There's a brief period of eye-rolling before everyone goes back …
Don’t Rely On TV Commercials
I like this long-form anti-commercial commercial from Geico. Insurance is never once mentioned, but it works. …
Your Turn To Talk
From the head of Zues Jones comes some thought provoking material regarding the web as a less than perfect storytelling medium. There's no doubt that online advertising is generally pretty dire, but then the Web isn't really a great medium for delivering traditional advertising. But even more importantly it's absolutely the wrong medium if all you want to do is tell stories. The web isn't just a communications …
Outstanding Mission Statements: 11th in a Series
The Anti-Advertising Agency has ambitious goals (and the tools to get them there). Here's how they see things: Through long-term commercial saturation, it has become implicitly understood by the public that advertising has the right to own, occupy and control every inch of available space. The steady normalization of invasive advertising dulls the public’s perception of their surroundings, re-enforcing a general …
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Personal Statements
Self-promotion is a big part of the ad biz. Every agency has a self-promo site and many make self-promo print ads to run in specialty publications. Then there's the whole "make an ad for yourself" thing that happens, as ad people seek higher and higher realms. One might even argue this site is a self-promo campaign of some sort. Anyway, Casey McKinnon doesn't say she's an actor, writer, producer in the video above. …
Cutwater Makes Magnetic Sunglasses and Jeans
Everyone's writing about Cutwater's viral video campaigns for Ray-Ban and Levi's. I guess I better get in on it too. But first, a message from the sponsors... Added to YouTube on May 6, 2007. 3,490,589 views since. Added to YouTube on May 5, 2008. 3,291,680 views since. The vids are the work of "Benzo" Theodore, and both were seeded on the Internet by The Feed Company. Adweek notes that the number of views made …
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My Suggestion: Dry Aged Beef
Ad blogs are becoming commodities, but today I stumbled on one that's worth noting. It's called Creative Beef. It's written by an anonymous copywriter who offers insightful analysis wrapped in biting humor. Check this: 1) An ad agency is like a collection of small hostile tribes that are constantly battling each other for resources, power, etc. To succeed you must prove your loyalty to all of them. 2) Unless you are …
Take A Two Minute Sabbatical (Every Five Minutes)
[Recovering Workaholics ad via Ads of the World] …
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